Contributing to its professional appearance, this inscription is simple, straightforward, and has a generous amount of unused "white space."

Both the New York and California offices of SRS Capital make striking first impressions with reverse-cast aluminum plaques.

While very similar in appearance to etched plaques, reverse-cast plaques provide deeper recessed areas (with texture), and thicker side returns.

Reverse-casting also exposes much more of the metal's beauty. Overall, it's a bolder appearance, which some companies prefer.

The look of metal isn't just about seeing the actual metallic material. It's also about the shape, the solid and distinctive impression it makes, and how well it stands up over time.

This plaque, for example, is cast in aluminum. However, no aluminum material is actually visible. Instead, it's fully painted (even the rosettes) to match this company's existing graphics.

Still, it makes an impression that no other material can make.

There is no mistaking Red Oak Farm, when this plaque is guiding the way. From the color, to the lettering, to the horse and oak leaves graphic, just one look tells you everything you need to know.

Most people don't consciously realize all of the visual clues that go into a plaque like this. Regardless, there is no question that they're highly effective at conveying the farm's overall message.

This plaque's secret: It tells a story, but it doesn't look like it tells a story (in the long, boring sense of the word).

That's because, from your very first glance, it's colorful, it's professional, and it's inviting. Its very design makes you want to know more.

So you stop, you read it, and you discover everything Dr. Greenawalt and his Foot Levelers company meant to the chiropractic profession and their educational institutions.

Mission accomplished.

Located at the southernmost point on planet earth, the geographic South Pole, this plaque identifies the South Pole Station. It was added by Raytheon after their construction was complete.

The building itself is built on columns, is height adjustable, and has rounded corners and angled walls that create snow-scouring wind underneath.

Nothing helps clients find you faster than a prominent, distinctive display of your corporate logo. When designed correctly, this type of signage can be the perfect final touch to an already-beautiful professional office setting.